Link Building Glossary: The Fast Start Guide To Competently Build Your Backlinks
With this link building glossary, you can promptly get to learn the intricacies of link building to get better PageRank and free organic traffic.
Link
In hypertext systems, a link is a reference point to another document. Such links are sometimes called hot links due to the fact they take you to other document when you click on them. This is the most elementary term of this link building glossary.
Link Building
Link building is the systematic process of creating link-worthy content to build one-way and reciprocal backlinks to enhance search engine ranking in the search engine result pages for each of the web pages.
Inbound links
Inbound links are links acquired by a web node (web page, directory, website, or top level domain) from another web node. Inbound links are also identified as back links, incoming links, inbound links, inlinks, and inward links.
One-way Inbound links
One-way Inbound links are Inbound links that are pointing in one way only from website A to web site B. Search engines would consider this as a vote to the destination site B and thus this will aid in enhancing the Pagerank of site A.
Outbound Links
These are links that go out from a website A to website B. Outbound backlinks are a drain on a site's total PageRank as they leak PageRank. To mitigate any potential losses, try to ensure outbound links are reciprocated. The end result from reciprocal links can be either a loss or gain to your PageRank as it depends on the PageRank of the pages at each end and the number of links out from those pages.
Reciprocal Links
These are Backlinks that are pointing to each other from website A to website B and vice versa. These have reduced value as compared to one-way inbound links.
Internal Links
These are links linking the webpages within a web site. These links do contribute to the distribution of link juice to each of the web pages as well as for easiness of navigation.
External Links
These are inbound links and reciprocal links that are not internal links.
Deep Linking
Building Inbound Links to other than the domain home page is called deep linking. This help to boost the ranking of other pages in your site when you use the keyword as the anchor text for the inbound links. When combine with internal links, deep linking assist in the ranking and overall navigation of your site.
PageRank
PageRank is a numeric value that represents how important a page is on the internet . Google thinks that when one page links to another page, it is effectively giving a vote for another page. The more votes a page has, the more important it becomes. The worth of the votes are determined by the importance of the page that cast the vote. Google only rank each web page and not the site and they are ranked from PageRank 0 to 10, the higher the number the better is the ranking. Each link to a web page is a vote for that page.
PageRank is determined by On Page Optimization and Off Page Optimization
On Page Optimization (30% Relevance) is decided by the 4 meta tags and content.
Off Page Optimization (70% Importance )is decided by the backlinks, domain age, site authority.
Search Engine Ranking
The pages the search engines return to fulfill a query are referred to as search engine results pages. Your search engine ranking would decide the order of the placement of your web pages in the search results. This completes all the basic Link Building Glossary.
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